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Automotive · Bitrix24

For BYD dealerships a full sales system

For BYD dealerships we built a system on Bitrix24 covering the entire customer journey from marketing to NPS: 6 departments, 5 interconnected funnels, 7 branches and dashboards for each department and overall management.

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6
interconnected departments
7
branches in one system
5
automated funnels
100%
leads under control
The challenge

Problem

Multi-channel advertising, 7 branches, call center, reception, sales, contracts and NPS — everything worked separately. Leads were lost, it was unclear which stage a client was at, and the manager had no single view.

Solution

What we did

We united the entire customer journey into a single system on Bitrix24. Each department works in its own funnel, statuses pass automatically between departments, documents are generated automatically, and everything is visible on dashboards.

Overall process

The customer journey — 5 funnels

A lead comes from advertising and moves automatically to sales and after-sales service (NPS).

Marketing ads → lead Call-center call, qualification Sales (7 branches) + Reception 12 statuses Contracts documents NPS activation, rating
By department

How each department works

1

Marketing

Facebook, the website and all other ad channels are integrated into Bitrix24. Leads from ads automatically fall into the call center's Реклама status, while incoming calls go to the Новые status.

⚙️
Automation: leads from all channels are gathered into one stream — no request goes unnoticed.
2

Call center

The operator calls each client and fills in the card: region, car model, gender, payment type, purchase timeframe, branch, visit time, call result.

Новые→ Реклама→ Подумает→ Назначенные встречи→ Некачественный лид
⚙️
Automation: When "Назначенные встречи" is set, a deal is automatically created in the selected branch's sales funnel. When the visit time arrives, the deal moves to the showroom manager → who distributes to managers → after the call the manager moves it to В процессе .
3

Reception

Takes the name, number and source from each client who comes to the showroom, calls a manager, and searches for the client in the funnel by number:

  • if in "Назначенные встречи" or "В процессе" → Встреча состоялась , move it and assign a manager
  • If in another active status → the previous manager is notified
  • If not found or in "Сделка провалена/успешна" → a new card is created, a manager is assigned, automatically "Встреча состоялась"
⚙️
Automation: by checking the client history, it correctly routes repeat and new clients — no confusion.
4

Sales department — dealerships

Managers show cars to the client and manage statuses based on the client's decision. In all 7 branches (Yashnobod, Mirobod, Lunacharskiy, Fergana, Jizzakh, Navoi, Nukus) the funnel is identical:

Назначенные встречи→ В процессе→ Встреча состоялась→ Test Drive→ Отдел Договоров→ Договор получен→ Оплата получена→ На реализацию→ Сделка успешна
⚙️
Automation: When Test Drive is requested, the document is generated automatically and the status changes. When "Отдел Договоров" is selected, the deal moves to the contracts funnel. When "Сделка успешна", the card is automatically copied into the NPS funnel.
5

Contracts department

Deals from sales are checked and documents are prepared:

Новые клиенты→ Подготовка документов→ Готова· Отмена· На реализацию
⚙️
Link: "Готова" → in sales Договор получен, on error "Отмена" → Ошибка данных, when the "На реализацию" act is ready → Сделка успешна.
6

NPS — after-sales service

The NPS specialist calls the client who bought a car, activates the apps, then asks for a rating and records it in the client card. Re-contacts on scheduled days.

Новые реализации→ Отправлен на активацию→ 7-дневный обзвон→ 25-дневный обзвон→ 30-дневный обзвон→ Готова
⚙️
Automation: call days are scheduled automatically as reminders. If a problem arises, it's moved to the "Возникла проблема" status.
Reporting

Dashboards — per department and overall

Real-time management panels were built for the manager.

Dashboard Today Week Month Leads 1 240 ▲ +12% Conversion 23% ▲ +5% Deals 285 ▲ +8% Average NPS 8.7 ★ excellent Sales — by branch Yash. Mir. Lun. Far. Jiz. Nav. Nuk. Leads — by channel 1 240 leads Instagram 40% Website 28% Phone 20% Telegram 12%

Sample view — figures update in the system in real time.

📣

Marketing dashboard

Lead count by channel, ad performance and conversion.

📞

Call center dashboard

Calls, appointments and operator performance.

🏬

Branches dashboard

Comparison of sales results by each branch and manager.

📄

Contracts dashboard

Contracts in progress and closed, error control.

⭐

NPS dashboard

Client ratings, activations and problem statistics.

📊

Overall dashboard

The whole funnel for the manager: from leads to sales in one panel.

Result

What the system delivered

  • From advertising to NPS — a single, continuous process
  • 7 branches in one system, statuses pass automatically
  • Test Drive, contract and act documents are generated automatically
  • No lead or client goes unnoticed
  • The manager has a real-time view of the whole business
  • After-sales service (NPS) is under control too

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